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Aberdeen Underage Drinking Project: 2005
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MOST of Us has begun the first year of an anticipated five-year social norms intervention to reduce underage alcohol use in the community of Aberdeen, South Dakota. The project will begin with the administration of the MOST of Us® Youth...
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Cardiovascular Health Social Marketing Campaign: Cholesterol
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MOST of Us developed a series of campaign concepts that could be used to promote awareness of blood pressure and cholesterol numbers and targets, based upon the newest medical guidelines, among people with diagnosed high blood pressure and cholesterol. ...
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Cardiovascular Health Social Marketing Campaign: Stroke
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This project was designed to increase awareness among Montanans ages 45 and older of the signs and symptoms of stroke, the modifiable risk factors of stroke, and the need to call emergency medical services at the very first sign of...
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Commercial Motor Vehicle Driver Seatbelt Use Project: 2005-2006
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This project seeks to increase safety belt usage among commercial motor vehicle (CMV) drivers. The focus of this work will be to move from the reasons why drivers don't wear seatbelts towards strategies to motivate behavioral change. MOST of Us...
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Commercial Vehicle Accident Records System Project: 2005-2008
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The goal of this project is to identify the cause and locations of problems related to commercial motor vehicle (CMV) accidents and to develop strategies to address them. MOST of Us is conducting a comprehensive review of Federal and State...
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High-Intensity Social Norms Safety Belt Campaign for Teens: 2005-2007
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MOST of Us has designed a survey and controlled intervention to test whether the social norms approach can effectively and efficiently increase safety belt use among teens. This pilot project is currently being carried out in two intervention and two...
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Montana Rules Traffic Safety Game: 2002-2005
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“Montana Rules” is an interactive game that prepares teens and adults for the Montana driver’s license exam. Designed as a “game show” style quiz with four levels of difficulty, Montana Rules is educational and engaging, with fun sounds and charming...
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Sharing the Road with CMVs: 2005-2006
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To reduce the number of crashes involving commercial motor vehicles (CMVs) and passenger vehicles, particularly those caused by young passenger vehicle drivers, MOST of Us will implement strategies to train drivers ages 20 and younger to operate passenger vehicles safely...
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Social Norms Program To Increase Support for Impaired Driving Prevention Strategies: 2005-2007
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MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving...
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Social Norms Program To Increase Support for Impaired Driving Prevention Strategies: 2005-2007
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MOST of Us will develop a social norms program to build support for existing and increased impaired driving enforcement activities. Social norms advocacy will be tested in states that have high rates of impaired driving and impaired driving...
[Read More]
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Supporting Impaired Driving Prevention with Citizens and Law Enforcement: 2005-2007
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For this project, MOST of Us is pioneering the use of the social norms approach to build public and legislative support for impaired driving prevention strategies. This model of “social norms advocacy” will be tested in high-risk impaired driving states,...
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